Trend Watch: Brunch
Trend Watch: Brunch

Trend Watch: Brunch



A new take on the classic brunch

While brunch is certainly not a new concept, the customization of brunch is on high alert. More than 40 years ago, the term “Have It Your Way” revolutionized the food service industry, and in today’s catering world, we’re still finding innovative approaches that exemplify that mantra.

Event planners, hosts, clientele, and caterers all have the same goal in mind- providing a memorable and unique experience for their guests. Enter Brunch. What everyone loves about brunch (aside from the fact that it suggests getting the chance to sleep in) is that you can bring together your favorite elements from different meal groups. Denver-style omelet? Absolutely. Bowtie Pasta with sun-dried tomatoes? Sure thing. Pork Fried Rice? Well...

The customization aspect of brunch is what currently drives the trend. Specifically, bringing ethnic cuisine into the fold is drawing rave reviews from guests that can’t get enough of the breakfast fusion. You may not associate French country quiches with grilled cilantro flank steak, but guess what? It actually works! From South of the Border-themed to Asian-inspired brunches, we’re starting with the All-American take on breakfast and twisting it up something fierce. If you want to keep it country, ACT 3 can do that, too! Put a BBQ spin on your menu and let the party gravitate toward the Fried Chicken and SW Egg Scramble station. Nothing makes guests feel more in the moment than true comfort food.

We’re keeping the kitchen humming with fresh brunch fusion ideas, so be on the lookout for them at your next event! Move over breakfast — brunch is here to stay.